It was 1916 when Happy Ghost was seen first time 
and then he disappeared for a long time. But recently customers
have started noticing him on the shelves of liquor stores.

H  A  P  P  Y   G H O S T 
O L D   R  U  M

"I wanted to see something different in a generic bottle. And then I thought, how about changing the bottom part into a character. All I needed was to make that bottom curve to rise up and a pair of eyes. That’s all it took."

Boo!
👻





D  E  S  I  G  N    B Y

M O T I O N   D E S I G N  B Y
E L E N A   I V A N O V A   &   Y U R I   O L E S H K O
3 D   V IS U A L I Z A T I O N    B Y




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